Seeking a candidate for website associate/digital marketer.
Role Overview:
As the Website Associate, you will be responsible for driving the performance and growth of our e-commerce channel. You will play a critical role in increasing e-commerce leads, conversion rates, and overall revenue—making a tangible impact on the company’s growth trajectory.
Key Responsibilities:
-
Manage and optimize website performance, including navigation, UX (user experience), product listings, pricing, and checkout processes to maximize revenue.
-
Develop and execute strategies to improve site conversion rates.
-
Analyze website performance data (Google Analytics 4, traffic sources, funnel efficiency) and implement changes to enhance outcomes.
-
Collaborate with external agencies to manage SEO efforts and ensure best practices are followed.
-
Work with external partners to oversee Google Ads campaigns and ensure alignment with growth objectives.
-
Leverage website analytics for data-driven decision-making and ongoing site optimization.
Requirements:
-
3 years of experience in website operations and digital marketing, preferably in a B2B environment.
-
Proficiency in A/B testing, landing page optimization, and data analysis.
-
Extensive experience with Google Analytics and digital performance tools.
-
Strong understanding of SEO and SEM strategies, including Google Performance Max, search, and shopping campaigns.
-
Ability to create and implement a 6-12 month e-commerce roadmap with clear KPI targets.
-
A strategic thinker with strong business acumen and e-commerce expertise.
-
Excellent communication and interpersonal skills, with a collaborative and self-motivated mindset.
-
A positive team player with the ability to adapt and grow within a dynamic environment.
Our Values:
We are proud of our values and strive to live them every day:
-
Put People First: We value relationships, authenticity, and seek win/win solutions while prioritizing people.
-
Take Ownership: We confront challenges head-on, make decisions, and resolve issues with persistence and accountability.
-
Be Adaptable: We embrace growth, change, and continuous improvement while remaining eager to learn and innovate.
-
Expect Excellence: We maintain high standards, deliver results without unnecessary drama, and inspire excellence in others.
Note: Ideally this person would work out of our Brooklyn office, but for the right person, we would be open to them working out of our Lakewood office instead.
We will not consider remote applicants.