As we expand into live shopping, we’re seeking a dynamic TikTok Live Shopping Specialist to spearhead our live shopping strategy and execution. This is an exciting opportunity to help shape the future of PV’s direct-to-consumer (DTC) experience, leveraging one of the most engaging platforms for modern retail.
The ideal candidate will have hands-on experience with TikTok live shopping, a deep understanding of the platform’s algorithms and audience, and a creative edge for producing engaging content that drives sales.
Key Responsibilities:
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Strategy Development:
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Develop and implement a comprehensive TikTok live shopping strategy tailored to brand identity and target audience.
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Identify trends and best practices to optimize live shopping sessions for maximum engagement and conversion.
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Live Shopping Execution:
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Plan, schedule, and host regular TikTok live shopping events, showcasing products with compelling storytelling and demonstrations.
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Collaborate with the creative team to design visually appealing backdrops, setups, and content for live streams.
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Respond to audience questions and comments in real-time, creating a seamless and interactive shopping experience.
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Content Creation and Marketing:
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Work with PV’s marketing team to create promotional materials and campaigns to drive attendance to live shopping sessions.
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Coordinate with UGC creators and influencers to integrate live shopping into broader content strategies.
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Data Analysis and Optimization:
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Monitor performance metrics, including views, engagement, conversion rates, and revenue.
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Use analytics to refine future live shopping sessions and campaigns, ensuring continued growth and success.
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Cross-functional Collaboration:
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Collaborate with product, marketing, and fulfillment teams to ensure a consistent and impactful customer experience.
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Maintain alignment with PV’s overall brand and business goals.
Qualifications:
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Proven experience managing TikTok live shopping events or similar live shopping platforms.
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Strong understanding of TikTok’s algorithms, audience behavior, and content trends.
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Exceptional communication and presentation skills with the ability to engage and influence audiences.
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Creative mindset with an eye for detail and a passion for storytelling.
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Ability to analyze data and make informed decisions to optimize live shopping strategies.
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Experience in fashion or e-commerce is a plus.
What We Offer:
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Competitive salary with performance-based incentives.
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Opportunity to work with a bold, trendsetting brand in the fashion industry.
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Collaborative and creative work environment.
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Growth opportunities in a rapidly evolving digital commerce space.